New York State Funeral Directors Association

Issued December 1, 2018

“In a profession that is no stranger to small marketing budgets, co-branding NYSFDA’s “Good at Goodbyes” campaign has been an extremely effective tool for our funeral home," says Michael J. Gorton, Jr., LFD, of McManus-Lorey Funeral Home. "This has offered us a way to create buzz, build audience reach, and gain new calls, all while saving on advertising production costs. NYSFDA has made the process so easy. We’re excited about the campaign! We recently began airing our co-branded 30-second commercial on Local News 12 Long Island; Freeform; Hallmark TV; Hallmark Movie; and ID Discovery with plans to run additional ads in the spring.”

Are you a NYSFDA member interested in co-branding your funeral home too? Call 800-291-2629 or visit